Prints depicting iconic figures, Al Capone, Marilyn Monroe, only contributed to this. Due to the unusual, and in some way extravagant, coloring, prints of the famous artist Warhol Andy, the product gained wide popularity and began to diverge quickly. The main feature of the spouses' creations was rather unusual colors, as well as the development of original prints. Pilot collections of clothes that are released under this brand are knitwear for men made in the casual style popular in the 20th century. After 8 years of successful development, Silvano and Giliana decided to rebrand, so the Iceberg brand appeared. The specialization of the enterprise was initially directed to the manufacture of knitted clothes.
Its name consists of the abbreviated initials of the wife Jill + Mar. Gerani�s showrooms are in Milasn and Rome.Spouses Gerani, Silvano and Giliana Marchini, founded in 1962 a small company Gilmar. Iceberg showrooms are present in Milan, Rome, New York, Paris, London, D�sseldorf and Antwerp. Patricia Gerani is the Gerani line�s creative director. Paolo crated the last advertising campaigns with him, its ideal interpreter. Paolo Gernai is the Gilmar Group�s deputy-chairman but he is also the creative director of Iceberg, the company�s leading designer label. His great pride is the establishment in San Giovanni in Margnano, along with the satisfaction of a company continuously growing over forth years. Silvano Gerani, the Group�s chairman, is the company�s organizational mind. She was the 14th woman ever to receive the honour in the history of the Republic. Giulianan Marchini was the only woman to be knighted for �services to industry� by the President of the Italian Republic in 1994. Their winning decisions and enthusiasm have given the former small knitwear manufacturing firm the size and importance it enjoys today. The Gilmar Group�s founders are Giuliana Marchini, the creative person in the family, and her husband Silvano Gerani, the manager. Initially they made knitwear and then branched out into garments.
#ICEBERG CLOTHING BRAND LICENSE#
In 2000 Paolo Gerani was appointed creative director of ICEBERG.Ī new license agreement � the new collection ICEBERG for children was launched from autumn/winter 2003/04. ICEBERG�s first fashion show Spring/Summer 1998 Collection for men was held. Furthermore in this year the first ICEBERG eyewear collection was launched in the market. ICEBERG�s first fashion show Autumn/Winter 1995-96 Collection for women was held in Milan. The creation of ICEBERG Jeans for men and women was marked in 1995, today called ICE JEANS ICEBERG. In 1992 the new leatherwear line was conceived, entirely self-produced and the first of a wide range of accessories signed ICEBERG. In 1991 ICEBERG opened a new showroom in New York. 10, via Montenapoleone and opened a new showroom in No.
Two years later ICEBERG inaugurated its first boutique in Milan, in No. ICEBERG strengthened its distribution in Japan by signing an important collaboration agreement with the Japanese multinational Toyota in 1987.
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